'Change for Our Earth' Promotes a New Form of Recycling to Better the Planet
Coinstar Kicks off Program During National Coin Week and Earth Day
to Encourage Individuals to Be 'Green' by Reusing Change
BELLEVUE, Wash.--(BUSINESS WIRE)--April 16, 2008--To commemorate
National Coin Week (April 20 - 26) and Earth Day (April 22), Coinstar,
Inc. (NASDAQ:CSTR) today launched its Change for our Earth(TM)
program. This program encourages a new form of recycling, educating
consumers on the environmental benefits of putting coin back into
circulation, thereby reducing the need for limited natural resources
used to create new coin.
Coins are made to be reused. And with an estimated $10 billion in
coin sitting idle in U.S. households, reusing even 10 percent could
supply roughly 15 billion coins, contributing significantly to the
country's coin needs.
According to the Coinstar National Currency Poll, 81 percent of
Americans said that they don't feel guilty about having change sitting
around, not being put to use. However, 78 percent of poll respondents
said they would make more of an effort to put coins back into
circulation if they knew it would reduce environmental impacts.
Environmental savings can be measured in the form of water
consumption, energy consumption, greenhouse gas emissions and waste
material. For example, reusing 15 billion coins translates into the
following estimated environmental saving equivalencies:
-- Water from 82 million showers
-- Energy from 4.1 million 60-watt light bulbs
-- Carbon emissions reduction from 12,619 cars for a year
-- 5.3 million pick-up truck loads of waste material (overburden)
"Coins are one of the most durable products in our economy and,
unlike paper bills, have a lifespan of 30 years or more. And with the
demand for currency rising, it's more important than ever to reuse an
existing resource," said Alex Camara, senior vice president and
general manager of worldwide coin at Coinstar, Inc. "Coinstar is proud
to introduce the Change for our Earth program, and we're confident
Americans can make a difference. It's as easy as looking for change at
home in coin jars, dresser drawers and under sofa cushions and reusing
it--all adding up to a greener planet."
Coin can be put back into circulation by using it in daily
transactions, donating to penny or coin drives, converting at
self-service coin counting machines, or taking coins to the bank.
Individuals can estimate the environmental savings associated with
their loose change by using the Change Calculator at the Change for
our Earth Web site at www.changeforourearth.com. For more information
about Coinstar, visit www.coinstar.com.
Note to Editors:
The equivalency calculations contained in this press release are
based on the standard weight and fixed metal composition of all U.S.
coins containing copper. Values represent avoided environmental
impacts of primary copper production. Values are approximate and
equivalency factors were developed by the Sustainable Research Group
by extrapolating from life cycle assessment data available for primary
copper production.
CONTACT: Coinstar, Inc.
Sarah Jones, 425-943-8121
sjones@coinstar.com
or
Porter Novelli
Sydney Siegmeth, 206-770-7011
sydney.siegmeth@porternovelli.com
SOURCE: Coinstar, Inc.
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