adPlanet In-Store Digital Advertising Platform New from Coinstar
Coinstar today announced adPlanet™, a new flexible digital advertising platform that sits atop Coinstar® kiosks in grocery stores. The Coinstar adPlanet network delivers powerful reach, dynamic visuals, and tailored message capability by geography, demographics, brand behavior and interests. Coinstar also announced that Neptune Retail Solutions (NRS), formerly News America Marketing, will exclusively sell adPlanet media to consumer packaged goods (CPG) advertisers in the grocery channel.
“Coinstar is excited to introduce the adPlanet network to regional and national brand advertisers,” said Michael Jack, vice president of product management at Coinstar. “adPlanet breaks through the clutter of a grocery store and showcases brands at the point of sale when consumers are shopping, which makes it an effective vehicle for creating lift and maximizing ad budgets.”
- Large screen display (32-inch diagonal) with HD content capabilities
- Full-motion, animation, or static imagery options
- 178-degree display viewability atop 6.5-foot-high kiosks
- 450 NITS bright display viewable up to 50 feet
- Customizable across network and by kiosk
adPlanet seamlessly integrates into existing brand campaigns, and advertisers can track their content’s play and performance and change and run ads in real time.
According to Nielsen research, 70 percent of consumers make their decision on what products to buy while at the store, and over 40 percent of shoppers say that digital displays close to the point of purchase can change what they buy.
Coinstar’s adPlanet is installed at approximately 4,000 grocery retail locations in 35 of the top 50 U.S. DMAs. Initial retailers include Albertsons/Safeway, Ahold/Delhaize and Tops.
Neptune Retail Solutions is the nation’s premier retail marketing services company. NRS will include the Coinstar adPlanet network as part of its NRS digital in-store media network beginning this month.
More information on adPlanet can be found at www.adplanetads.com.
About Coinstar, LLC
Based in Bellevue, Wash., Coinstar owns and operates the largest fully automated, multi-national network of self-service coin-counting kiosks. With more than 22,000 kiosk locations, Coinstar provides convenient and reliable coin-counting services at mass merchants, grocery and drug stores, and financial institutions. Consumer solutions include coin-to-cash, coin-to-eGift card, and charity donation options. For kiosk locations and information, visit www.coinstar.com.
About Neptune Retail Solutions
Neptune Retail Solutions (NRS) is the premier marketing partner of the world’s most well-known brands, and its broad network of shopper media, incentive platforms and custom merchandising services influences the purchasing decisions of online and offline shoppers across the U.S. and Canada. The business has comprehensive in store marketing media options in over 40,000 stores in the US and Canada. In addition, the business has a digital media network, powered by first-party shopper data, including programmatic display, email, social and video to help brands and retailers connect with consumers. Headquartered in Jersey City, NJ, NRS has a sales force of more than 200 people and can be visited online at www.neptuneretailsolutions.com.
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About Coinstar, LLC
Coinstar® is the global leader in self-service coin counting with 23,000 kiosks in North America, Europe, and Japan. More than 800 billion coins have been processed since Coinstar’s inception in the early 1990s. In the United States, consumers can convert their change to cash, a no-fee eGift card, or donate to charity at supermarket, mass merchant, drug store, and financial institution kiosk locations. Expanded cash services at Coinstar® kiosks include purchasing cryptocurrencies and adding money into digital accounts. For brand advertisers, Coinstar now offers adPlanet™, which enables lead generation on the interactive kiosk screen and a flexible digital advertising platform that sits atop Coinstar kiosks at select grocery locations. For more information on Coinstar or kiosk locations, visit www.coinstar.com.
Marci Maule Housley